Transformers

One of the members of our System team, Guy Diedrich, Vice Chancellor for Federal Relations and Commercialization, is a recognized leader in improving commercialization of research. His lectures on how to transform faculty in to allies are for sale at Technology Transfer Tactics.

as any experienced tech transfer professional knows, gaining the trust and cooperation of faculty — and educating researchers on key commercialization challenges — is critical to TTO success. It all adds up to one tough but essential truth: Regardless of the barriers, difficulties, and misconceptions, you must develop effective, creative ways of reaching out to and educating your faculty — and turn them into allies and team members in creating start-ups; disclosing, protecting, and marketing their technologies; and finding corporate partners and licensees to bring their research to the marketplace.

It’s a tough job, on top of everything else you have on your plate — BUT IT CAN AND MUST BE DONE. That’s why Technology Transfer Tactics’ Distance Learning Division has recruited Guy Diedrich, Vice Chancellor for Federal Relations and Commercialization with The Texas A&M University System, to help you overcome faculty resistance, enhance researcher communication and education, and build critically important, positive relationships with your most important resource — your inventors.

Vision 1920 is sure that Diedrich has arranged for TAMUS to get a significant cut of the $197 price of downloading his talk. In future posts, Vision 1920 will review how Diedrich transformed the faculty at Texas A&M.

To be continued...